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YouTube ad policy may have an impact on corporations and creators: Advertisers, content providers, and consumers will all be affected by YouTube’s amended terms of service, according to digital marketing experts.
YouTube’s new ad policy allows it to display adverts on any material it wants, not only the most popular channels covered under the YouTube partner programme (YPP).
In addition, the platform will not share any of the revenue generated by such adverts with content providers.
Advertisers, content providers, and consumers will all be affected by YouTube’s amended terms of service, according to digital marketing experts. Advertisers, for example, will have the freedom to choose whatever creators’ work they want to advertise on.